Primero que todo empecemos por definir
que es marketing. Es la implementación de
diferentes actividades sociales y administrativas encaminadas de manera estratégica
para ofrecer un producto o servicio, obteniendo importantes resultados para la
empresa u organización, al igual que para sus clientes.
El marketing debe ejecutarse bajo estos
tres principios fundamentales:
- Honestidad: La promesa de valor debe ser genuina.
- Simpleza: Debe ser asequible y natural
- Cercanía: Debe hacerse en un lenguaje próximo al cliente.
Algunos tips para aplicar en su estrategia
de email marketing:
1.
No
debe ser invasiva
2.
Piensa
en el objetivo de esa comunicación
3.
Segmenta
al publico objetivo
4.
El
mensaje debe ser fácil de entender
5.
La
comunicación debe ser amigable
6.
Edentifiquese
claramente
7.
Piensa
en lo móvil
8. Utiliza
un buen programa para enviar mails masivos.
9.
Introduce
una llamada a la acción
10.
Evalua
los resultados
Por último debemos decir que el email
marketing, es una comunicación efecetiva para su organización ya que le brinda
una audiencia propia, totalmente cautiva. Es decir que si su base de datos esta
bien construida, la implemerntación le traerá como resultado potenciales clientes o fedelización consumidores.
Es importante recordar que existen
normas para la protección de datos y de privacidad que debes poner en práctica
a la hora de realizar sui estrategia de email marketing.
Recuerde para su campaña debe ser tan
creativo como se pueda.
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Do you know what email marketing is? If you don’t know, you should read the article because it discusses the email marketing. Busing people have got to apply effective marketing tactics in order to find success in their business ventures. Many of the marketers would agree that email marketing is one of the best marketing methods that business people can put into practice to promote their business, services, and products. if you read the article, you will be able to know about email marketing and you can apply to your promotion strategy.
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