martes, 6 de febrero de 2018

¿Qué es el email marketing?



Primero que todo empecemos por definir que es marketing.  Es la implementación de diferentes actividades sociales y administrativas encaminadas de manera estratégica para ofrecer un producto o servicio, obteniendo importantes resultados para la empresa u organización, al igual que para sus clientes.

El marketing debe ejecutarse bajo estos tres principios fundamentales:
  • Honestidad: La promesa de valor debe ser genuina.
  • Simpleza: Debe ser asequible y natural
  • Cercanía: Debe hacerse en un lenguaje próximo al cliente.

Ahora hablemos del email marketing. Es la técnica más utilizada por las marcas para contactar a su público objetivo a través de correo electrónico. Tiene la función de incrementar las ventas, oportunidades y o  generar una relación directa entre empresas, organizaciones mediante una retroalimentación sobre los servicios Y/o productos.

Algunos tips para aplicar en su estrategia de email marketing:

1.       No debe ser invasiva
2.       Piensa en el objetivo de esa comunicación
3.       Segmenta al publico objetivo
4.       El mensaje debe ser fácil de entender
5.       La comunicación debe ser amigable
6.       Edentifiquese claramente
7.       Piensa en lo móvil
8.  Utiliza un buen programa para enviar mails masivos.
9.       Introduce una llamada a la acción
10.   Evalua los resultados

Por último debemos decir que el email marketing, es una comunicación efecetiva para su organización ya que le brinda una audiencia propia, totalmente cautiva. Es decir que si su base de datos esta bien construida, la implemerntación le traerá como resultado potenciales  clientes o  fedelización consumidores.
Es importante recordar que existen normas para la protección de datos y de privacidad que debes poner en práctica a la hora de realizar sui estrategia de email marketing.

Recuerde para su campaña debe ser tan creativo como se pueda.

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